Splunk4Good

Redefine Splunk4Good’s brand and public-facing impact to better educate and communicate how Splunk and its partners can change the world with data.

As art director and designer for this campaign, my goal was to create a visual way of communicating both Splunk4Good’s mission and Splunk’s technological roots. My recommendation was to utilize the adaptability of a dropdown menu. The dropdown serves as a way to highlight three levels of community impact. From direct personal involvement, to community action, to our ultimate goal, this visual device replaces a copy block that would likely detract from a powerful portrait of the individual or community of impact.

As part of increasing Splunk4Good awareness, we are building social media campaigns as powered by highlighting customer stories.