As art director and designer for this campaign, the goal was to create a visual way of communicating both Splunk4Good’s mission and Splunk’s technological roots. I recommended the adaptability and universality of a dropdown menu as a way to highlight three levels of impact: individual contribution, community action, and the ultimate big-picture goal.
To ensure the Splunk4Good message is reaching a wider external ecosystem, we built social media campaigns powered by customer stories that represent their three pillars: Education, Connection, and Technology.
Education
Splunk4Good is committed to the workforce of today and tomorrow through our unique set of programs and offerings aimed at providing skill training and access to technology for all.
This campaign focuses on job opportunities for older veterans and educational programs designed for disenfranchised youth.
Social activations include a statistic about the impacted community to drive traffic to the associated splash page.
“This is exactly the type of campaign we need. I’m really excited you get to work on it because we’ve been trying to do something similar for a year. It’s simple and beautiful and tells a story all at once. ”
I Worked On
Branding
Concepting
Research
Tone of Voice
Messaging
Copywriting
Design
Campaign Art Direction
Print Design
Environmental Design
Web Design
Digital Product
Social Media Design
Marketing Emails
Web Art Direction
Activation
Social Strategy
Social Reach
Social activations will run across Facebook, Instagram, Twitter and LinkedIn.
Connection
Whether it is a donation to address an immediate need, or the technology to operate more efficiently, Splunk4Good is dedicated to helping communities get back on their feet. They focus on addressing food security and disaster relief.
Technology
When it comes to combating climate change and creating a more sustainable future, we have responsibility as a company to take action. This includes working with all our customers, partners, and employees — to ensure we are helping protect the planet through sustainable practices and technological resources.
Looking Forward
Each social activation will be published in tandem with a case study with our partners and press release, scheduled launch for end of June.
The long-term goal for this campaign is to create a sustainable and integrated plan to ensure the Splunk4Good message is reaching a wider external ecosystem, that their voice in the industry is amplified with storytelling activated by our leadership and across our global corporate channels and platforms.