Henge Docks designs high performance, comprehensive docking stations for Apple MacBook computers, iPhones and iPads. As a startup, Henge Docks imagery consisted primarily of renderings against stark white backgrounds. While this suffices for product pages, I wanted to tell a story through lifestyle photography.
I introduced lifestyle and environmental photography as part of their brand direction, photography, and storytelling across their website and social channels.
I Worked On
Strategy
Concepting
Research
Engagement Strategy
Branding
Tone of Voice
Messaging
Copywriting
Design
Campaign Art Direction
Photography
Photography Post-Production
Environmental Design
Booth Design
Digital Product
Web Design
Social Media Design
Marketing Emails
Activation
Social Strategy
Advertising
Social Reach
Social Campaigns
Integrating the images I art directed and photographed for the Henge Docks website and marketing collateral, I created a series of Facebook ads that ran during the holidays and as part of the promotion for CES trade show in Las Vegas. We saw 44% YoY increase in foot traffic to the Henge Docks booth with a significant percentage attributed awareness to the targeted Facebook ad campaign.
CES Trade show
Poster design and renderings created for the Henge Docks booth at CES, an annual trade show organized by the Consumer Technology Association for the Consumer Electronic industry.
